Saturday, October 20, 2007

Carefully, read the label


10 months, I don't think so...
Jack

7 comments:

  1. I don't think so either.....
    Aren't grapes are harvested in March?

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  2. False advertising.... unheard of!!! They are not the first nor will they be the last... may be time to try another winery... Vida x

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  3. Yes, you are both right.
    The way I figure it this wine could have seen a few months in the inside of a barrel at the most. A shame from the Gourmet Winemaker of the Year to be emboiled in wine-gate... or is it just marketers gone unchecked?
    Jack

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  4. I would think the latter. More of a marketing error - surely such a label would not reek any real benefits by lying about such a thing, not to mention the potential ramifications. ???

    Jon! (Melbourne Foodie)

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  5. Some southern hemisphere white wines are released in the same year as harvest, why not a light easy drinking red? It doesn't look like a mistake,
    href="http://debortoli.com.au/uploads/media/gs_pinotnoir_2007.pdf/">Gulf Station 2007 Pinot Noir

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  6. Anonymous, it definitely is a mistake. Grapes are harvested in that area in March or April and the computerised box stamp notes date of pack being July. There is no way this wine has 10 months maturation in oak, if its a 2007 vintage.
    When I contacted the winery I was told that they had 'rolled over' the back label information and that yes it had not had 10months.
    It's clearly false advertising, I just hope DeBortoli 'fix' this oversight by relabelling soon, as I feel it reflects badly on the integrity of the winery to continue to run with this.
    Jack

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  7. Sorry Jack, I should have put my glasses on. Thought you were refering to the wine being 2007, not the time in oak.

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